Beyond Buy and Hold.
For many wealthy Bitcoin investors, the last decade felt straightforward. Buy Bitcoin. Hold it. Ignore the noise. Watch the long-term trend play out. And for a while, that strategy worked exceptionally.
Featured · Market Cycles
Writing the rules before the next halving — not after.
Why every serious allocator needs a written risk framework in place 18 months before the next Bitcoin halving cycle peaks.
Gaylon Bullard · June 24, 2026 · 9 min read
Read the articleRisk Management
Drawdown is the price of admission. Discipline is the edge.
How institutional desks size positions around drawdown tolerance — and what individual Bitcoin investors can borrow from that playbook.
Gaylon Bullard · June 12, 2026 · 7 min
Macro & Liquidity
Reading global liquidity before you size Bitcoin.
Real yields, the dollar, and central-bank balance sheets — the three inputs that should bound every allocation decision.
MCG Research · May 30, 2026 · 11 min
Inside MCG
Why MCG will never take custody of Private Client Bitcoin.
Non-custodial isn't a feature — it's the structural choice that protects the relationship.
Gaylon Bullard · May 18, 2026 · 6 min
Allocation
Sizing Bitcoin inside a real portfolio.
A practical framework for sizing Bitcoin against horizon, obligations, and the rest of the book.
MCG Research · May 04, 2026 · 8 min
Market Cycles
Three cycles, one pattern: 2017, 2021, 2025.
What three completed Bitcoin cycles tell us about the shape, length, and emotional cost of the next one.
Gaylon Bullard · April 22, 2026 · 10 min
Inside MCG
Founder's letter — the year ahead at MCG.
On building an advisory firm for serious Bitcoin allocators, and what we are committing to in 2026.
Gaylon Bullard · April 09, 2026 · 5 min